This product was directed at families and the users within them. Targeted at parents for their children, with a light hearted visual for the intense world of digital security.
This product was directed at families and the users within them, primarily targeting parents conscious of their children's digital habits. This campaign ran for six months and exceeded the company's entire sales target for year one.
A short advertisement that we created as part of a wider campaign rolled out across UK, which promoted careful use of digital technology, grouping audiences in habits that are all too familiar.