Niche Recruitment Identity

Revolutionising Recruitment: The Precision Placements Brand Makeover

Precision Placements, a nascent player in the Building Control recruitment sector, sought to differentiate itself from the traditional and often mundane industry norms. Our challenge was to create a branding identity that not only resonates with the robust nature of construction but also appeals to a modern, digital-savvy audience. We discarded the conventional white and bland palettes for a striking combination of deep, dark tones complemented by a vibrant purple. The branding of Precision Placements is centred around conveying reliability, accuracy, and professionalism. It uses a clean and sophisticated design aesthetic to reflect its commitment to delivering precise and high-quality placement services. The visual identity, from logo to colour scheme, is crafted to inspire confidence among its clientele, emphasizing the brand’s expertise in meticulous matchmaking and strategic positioning within the market. This branding strategy positions Precision Placements as a trusted partner in achieving targeted outcomes with precision and care.

The logo redesign focused on incorporating elements from construction blueprints, resulting in a dual structural 'P' wireframe that symbolises stability and precision. This, paired with clean, modern typography, crafted an identity that is both professional and engaging. Introducing an unconventional palette of deep hues and vivid purples to the construction and building control arena, we prove that this sector can indeed be dynamic and exciting. This refreshing approach allows the recruitment company to stand out and create ripples in the industry.

A wonderfully successful story

The new branding for Precision Placements was a resounding success, distinguishing the company significantly from its competitors. The modern palette and innovative logo design not only enhanced visibility in the marketplace but also communicated a message of innovation and modernity in an industry often perceived as staid.

The bold new look has helped Precision Placements attract both high-calibre recruits and premier construction firms, fostering growth and establishing the company as a leader in construction recruitment.